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Designing Your Way to a Fully-Booked Calendar: Upgrading Your Short-Term Rental in the Off-Season

Hey there, friends!

Summer has come and gone, and if you’re in the short-term rental biz, you might be feeling that post-season slow down. But guess what? This downtime is your golden opportunity to take your rental to new heights of luxury, comfort, and yes—profitability! Read on to learn how investing in upscale design can transform your property into the dreamiest listing that no traveler can resist clicking on. Let’s start crafting that showstopper space, shall we?

A bright and airy, light tones living room with a white sofa, two round ottomans, oak beams, modern farmhouse style

Valerie Iush Interiors

Your Listing's First Impression

Before anything else, let’s talk about setting the mood. What vibe do you want to create? Whether it's mid-century modern or farmhouse chic, stick to it throughout your space. Earthy, muted tones like terracotta, sage green, or dusty blue can really bring your interiors to the next level. They’re universally pleasing and can transform your place from just another rental into a total haven.

Special Touches That Turn Heads and Fill Calendars

Get excited because we're diving into some real gems here:

  • Spa Bathrooms: Think rainfall showerheads, plush bathrobes, and designer toiletries. Faucets in matte black, brushed gold, or pewter finishes can elevate a bathroom instantly. And don’t overlook the small stuff. A few scented candles or a Bluetooth speaker can transform a bathroom from functional to fabulous.

  • Chef’s Kitchens: Zellige tiles for the backsplash can add a world of texture and aesthetic delight. Up your countertop game with quartz or porcelain—they're beautiful and durable. Even if your guests won’t cook a gourmet meal, high-quality kitchenware can make their stay extraordinary. Fancy a great coffee machine or a NutriBullet in the mix? Yes, please!

  • Outdoor Spaces: Got some outdoor real estate? Don’t waste it! A comfy lounge chair, some twinkling lights, and a few potted plants can turn even the tiniest patio into a cozy escape.

A warm and bright bedroom in a modern style, wooden slat wall, natural tones, light bedding

Valerie Iush Interiors

Amenities that Speak Volumes

  • Comfort Is King: Let's not forget the basics—quality linens, heavenly mattresses, and a medley of fluffy pillows are absolute must-haves. Add in some velvet throw pillows, a cashmere throw, or even a Turkish rug to elevate the coziness. And get this—if you're not sure where to start, we've got a comprehensive Bedding Guide ready for you. It's got all the ins and outs of choosing the right textiles to make your guests feel like royalty. Simply click here to download the guide and take the guesswork out of guest comfort.

  • Tech-Savvy Additions: Smart locks, USB ports, and robust Wi-Fi aren't just nice; they're necessary. These conveniences can be the difference between a four-star and a five-star review.

  • Local Flair: What can set you apart from the sea of generic listings? Your local charm. Stock your shelves with books about your town's rich history or curate a list of your favorite nearby cafes and haunts.

A bright and airy bathroom with a freestanding tub and a walk in shower, marble details, roman shades, white oak floors, wooden accents

Valerie Iush Interiors

The Financial Upshot of a Well-Designed Space

Here’s the kicker: Investing in upscale design isn’t just about aesthetics; it's about your bottom line. Guests are willing to pay a premium for a well-crafted experience. That means a calendar full of bookings and the ability to charge higher nightly rates. In short, you're not just decorating; you're strategically elevating your rental’s income potential.

So, why is post-summer your golden hour? Because you’ve got the time to take these changes from the drawing board to reality. By the time the busy season rolls back around, your property won’t just be a rental; it’ll be the ultimate getaway experience.

Cheers to your most profitable year yet!




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